Last week I attended Where’s The Music festival in Sweden and I’ve selected the three artists I loved the most to share with you. Where’s The Music is a great place to discover new Scandinavian talent, and the daytime conference provides many interesting insights into the highly innovative and creative Swedish music industry. Click here to find out more.
Taken from this week’s Future Pop mailer. Click here to subscribe.
You may remember Venior as I featured her single Sugar Rush as a Song of the Week back in January. I was excited to see her perform live and find out what else she had up her sleeve, and I was not disappointed – in fact, she exceeded expectations. In a tiny bar in the centre of Norrköping, the young red-haired singer performed a set filled with vibrant, sparky pop songs with fun lyrics and plenty of personality. My favourite was the upbeat and catchy track Robber, but I equally loved the unexpected ballad, which showed off Venior’s vocal talent and I’m assuming is called Wildflower. She showed her straight-talking feisty side on a mid-tempo track about bad conversations, and her brazen self-confidence on another song where she pronounced herself “the shit.” Her music will be categorised as electro-pop but shows influences of rock and hip-hop to create a distinctive, current sound. 21-year-old Venior is Finnish, but now based in Stockholm. She previously released a single under her real name, Emelie Sederholm, but has changed musical direction along with her artist name since her teenage years. According to festival gossip, she is working out a deal to release music in the UK, and recently got a British booking agent, so look out for her imminent arrival on our shores.