Taken from this week’s Future Pop mailer. Click here to subscribe.
This week I’m off to Sweden for the second annual Where’s The Music festival. One of the artists I’m looking forward to seeing is Sabina Ddumba, a pop-R&B singer who has been a breakthrough star over the past year in Sweden, including winning Best Newcomer at the P3 Guld awards. Her uplifting, gospel-inspired single Effortless went platinum and was a huge radio hit, and now she’s back in the charts with Not Too Young. 21-year-old Sabina may have only made her name in her home country so far, but she is also signed with Warner Bros. in the US. She has worked with a promising mix of producers and writers on her forthcoming album, including Max Martin collaborators past and present, Arnthor Birgisson and Ilya Salmanzadeh. Not Too Young was co-written with LunchMoney Lewis among others. It’s not an innovative sound, but it’s strong, radio-friendly pop, and I like the original take on the “follow your heart” message in the lyrics.