Future Stars: The Mowgli’s (Photo Finish/Island)

Taken from this week’s Future Pop mailer. Click here to subscribe.

Now, time for some positivity! The Mowgli’s are a band who I only discovered this weekend, but (apart from their irritating ungrammatical name) I loved them straight away. They just seem so fun and friendly, like an American folk-rock-pop version of Alphabeat, and in the wake of The Lumineers' success I think they have a good chance of doing well. Their most popular song San Francisco boasts a super-catchy chorus sung by the whole band AND a doo-doo-doo section! Watch out for these guys soundtracking a major TV advertising campaign any day now.


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