Taken from this week’s Future Pop mailer. Click here to subscribe.
It's only early December, but already three of the major "ones to watch" lists for 2013 have been announced. Good news for Tom Odell: He's nominated for the Brits Critics Choice Award, BBC Sound of 2013 and MTV's Brand New For 2013. Unfortunately, the only good things I could think to say about him is that he looks a bit Swedish and he at least plays piano, instead of the exhausted acoustic guitar. I don't mind melodramatic music, but Tom's is just too self-pitying for me. Still, Adele has shown how well simple, depressing ballads can sell, so I wouldn't bet against Tom fulfilling MTV, the BBC and the Brits' expectations if he has a hit up his sleeve.