This Must Be Pop brings you Future Pop! (Issue #18)

Future Pop is a weekly email featuring the hottest new pop songs and artists that you need to know about. Sign up here then read on, listen up and make sure you tweet me @poptastic to let me know what you think of my picks!

Future Stars

Becky G (Kemosabe/Sony/RCA)

Not all songwriters are capable of turning their hand to A&R, but Dr Luke is doing a fantastic job so far in his role as head of the new Kemosabe label within Sony/RCA. He's just signed teen pop rapper Becky G, who's like Demi Lovato or Selena Gomez if they also rapped. She's talented, cute, charismatic and cool, so I think she's got a great chance of success, especially with Dr Luke on hand to write and produce her music. Even before being signed her videos were spot on so I can't wait to see what she releases as her proper debut single. Cher Lloyd fans make sure you give this girl a try.

Carly Rae Jepsen (Schoolboy)

Another very recent US signing is Canadian singer Carly, who it was announced this week has signed to Justin Bieber manager Scooter Braun's label, Schoolboy Records. Carly became famous in 2007 as a contestant on Canadian Idol, signed to an indie label that didn't bring her much success, then signed to Nickelback's Chad Kroeger's label 604 Records, which took her to the top of the charts with a platinum hit, Call Me Maybe. I've listened to this song several times and still think it's nothing special, but it's very catchy and radio friendly, and with the Beliebers on board could easily become a worldwide hit.

Yuna (FADER label)

Could Yuna be the first Malaysian artist to become a worldwide commercial success? She's another new protegée of Pharrell Williams and her new single Live Your Life shows off her voice perfectly. Her music is quite “easy listening”, reminding me of Morcheeba or Corinne Bailey Rae with beats, and she'd fit in well on Jools Holland. However, it's not completely boring, and when I like a song from a genre that doesn't usually interest me that's often a good sign for the artist. Her connection to Pharrell and her religion (she is Muslim and wears a headscarf) should make her a talking point, so I think we'll be hearing a lot about Yuna in the future.

Future Hits

This week's playlist includes five songs I predict will become worldwide super-hits:
  • Chris Brown – Turn Up The Music
  • Nicki Minaj – Starships
  • Far East Movement ft. Justin Bieber – Live My Life
  • Usher – Climax
  • Adele – Rumour Has It
Thanks for reading – I’ll be back next Monday with more Future Pop! In the meantime don't forget to email and tweet me with your thoughts on the songs and artists above, and any suggestions for next week. Plus it would be great if you could spread the word to anyone you think might enjoy it and encourage them to subscribe.


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