The Next Big Thing?

Four Day Hombre
The singer sounds remarkably like Chris Martin, but there is something very likeable about this music nonetheless, particularly the songs Daylight Came and Rocket Pack. I doubt I’d ever buy their album myself, but I think a lot of people would – there’s definitely a big market for this sort of thing, as the popularity of Coldplay, Snow Patrol, Keane etc. shows. They’ve been going since 2003 and their debut album has been out for a year already, released on their own label Alamo Music. A second album is in the works and they are making appearances at a few festivals this summer. They have a sound that could sell millions, but will their home-grownness limit their success?
Hit Potential: 70% Poptasticness: 60%

Kharma 45
Those of you who mourned the demise of short-lived electro-pop-rockers Protocol should take a listen to Ecstacy by Kharma 45. Alternatively, if you always thought they were in need of a 90s dance twist, Where’s Your Spirit Man might be your new favourite. Kharma 45 mix a range of styles from indie to electro to dance to rock, and sound like a different band on each song. They never sound entirely original, but the variety in their music makes them an interesting act. The free download track Come On is quite danceable and Political Soul is definitely the most poptastic and cathiest of their songs – overall I’m very impressed.
Hit Potential: 45% Poptasticness: 70%

Laura Marling
How a girl from Reading manages to sound like a mix of Hello Saferide and Missy Higgins, but I don’t care because I’m falling quite in love with Laura Marling. Her voice is so soothing and lovely, and her lyrics are sensitively witty and thought-provoking. If Kate Nash is the nicer Lily Allen, then Laura Marling is the nicer Kate Nash, so if you’re wanting something kick-ass and futuristic you’re in the wrong place, but if you’re in need of something sweet and simple then Laura is definitely your girl. New Romantic and Failure are my favourite tracks at the moment.
Hit Potential: 60% Poptasticness: 75%

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