Taken from this week’s Future Pop mailer. Click here to subscribe. All my Songs of the Week are featured on my Top of the Poptastic playlist, along with the rest of my faves from 2017.
Great pop music can come from anywhere in the world, but sometimes a new song comes along just to remind us that no-one does it better than the Swedes. Rhys is a young female singer who was born in the US, but has lived in Sweden since she was 10. Signed to Warner Music, she had a breakthrough hit this summer with the track Last Dance. It was a promising start with a current sound, but it’s her new single Too Good To Be True that really impressed me. Co-written and produced by former Cheiron member Jörgen Elofsson, it has a really fun, joyous feel and a soaring sound, with uplifting lyrics on a relatable theme I haven’t heard in song before. As someone who would prefer all films to have a happy beginning, middle and ending, the sentiment definitely appeals to me. I can see Rhys becoming the next Agnes, and she’ll be a strong contender if she pops up in Melodifestivalen 2018.