Future Stars: G.R.L. (RCA/Kemosabe)

Taken from this week’s Future Pop mailer. Click here to subscribe.

American girlband G.R.L. were originally formed by Robin Antin as the new Pussycat Dolls before it was decided they’d be better off with a different name, and they are a suitably confusing proposition. A pure pop girlband with songs provided by Dr. Luke sounds brilliant in theory, but these girls (including Lauren Bennett from Party Rock Anthem and Simone Battle from The X Factor USA) are too old and the positioning is too try-hard. However, I still find myself enjoying every song they release. The singles have under-performed so far, but the girls are (very) gradually building a fanbase, and they have a platform to reach a wider audience as they perform the catchy chorus on Pitbull’s new single Wild Wild Love. If it’s a hit, they’re all set to follow it up with their strongest track yet, Ugly Heart.


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