Future Stars: Fuse ODG (3Beat/Off Da Ground)

Taken from this week’s Future Pop mailer. Click here to subscribe.

Chart watchers may have noticed an artist called Fuse ODG making his first appearance in the top 10 this month. The Ghanaian-British rapper is one of the most popular Afrobeats artists in the UK, following his 2011 breakthrough track Azonto, which was a viral hit. This year he's moved into the mainstream with Antenna. Fuse ODG's songs and videos are infectiously fun and silly, with their own dance moves. They have a more clean-cut dance party vibe than the sexually-charged 2012 Afrobeats hit Oliver Twist by D'Banj. Following the crossover success of these artists, who have both received strong support from Radio 1, I think Afrobeats will have a lot more presence in the mainstream media this summer.


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