Future Stars: Baauer (Mad Decent)

Taken from this week’s Future Pop mailer. Click here to subscribe.

Harry Rodrigues, also known as Baauer, is responsible for the biggest online phenomenon of 2013 so far: the Harlem Shake. Thanks to Radio 1 support, the Brooklyn-based DJ had a small UK hit in 2012 with the dance track Harlem Shake, inspired by an '80s dance move of the same name. The song soundtracked a silly dance video that became a YouTube meme, with offices, celebs, sports teams and even armies joining in! Of course they will all be totally embarrassed they did it by mid-March, but the trend has sent Baauer's single into the UK top 5 where it's sat firmly on iTunes for 2 weeks. Will Baauer make a career out of this, or has his career just officially ended? I’m intrigued to find out!


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