Future Stars: Austin Mahone (Universal Republic)

Taken from this week’s Future Pop mailer. Click here to subscribe.

16-year-old Austin proves that while the music industry and press may not want a second Justin Bieber, there's no limit to how many Justins the teen girl population would like. Austin isn't that exciting (cute enough, sometimes sings in tune) but why should there only be one big male pop star when there is a constant flow of pop girls being supported by "the machine"? Austin's label are clearly just using him for a quick buck, as his debut single on Universal is the same pop pastiche he's had on YouTube for months and his website is on Blogspot (!!) but it’s rising up the radio airplay chart nonetheless.


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