Future Pop is a weekly email featuring the hottest new pop songs and artists that you need to know about. So read on, listen up and make sure you tweet me @poptastic to let me know what you think of my picks!
I've supported Ed since 2009 on This Must Be Pop and he's definitely made his name as a songwriter in that time, writing All Time Low and Glad You Came for The Wanted, but unfortunately his singing career has not gone so well. Featuring on Professor Green's first hit was a great start, but the momentum was lost, his eventual single was barely promoted and the Ed that his fans knew and loved through his videos and tweets was not represented in the music, as poptastic as it was. He's got more star quality and talent than any other male pop artist around, and the good news is he's getting another chance, as he's just signed a new record deal with Polydor. Don't mess it up, Polydor!
They may be totally snoozetastic but I'm expecting to see a lot more of Jon Lilygreen and Jon Maguire, as the Welsh duo have been signed by Warner and are supporting Olly Murs on his current arena tour. Their debut single is a cover of a song that was a US radio hit but is pretty unknown in the UK, Come On Get Higher by Matt Nathanson. It wasn't popular in the UK for the simple reason that it's incredibly dull, but in these “new boring” times, it could just work for Lilygreen & Maguire. If nothing else, Radio 2 will love them. And here's a random fact: Eurovision fans may recognise Jon Lilygreen as the Cyprus entry from the 2010 contest!
And the winner of the year's least Google-friendly name is… Friends! They're worth the effort though, as the Brooklyn-based five-piece are one of the most interesting of the new indie acts being hyped at the moment. They're from New York but could be mistaken for Scandinavians, with their sound a halfway point between Lykke Li and The Knife. The tracks Friend Crush and I'm His Girl are very popular on Hype Machine, and I like them both, but I do wonder whether their sound has any mass appeal. I can't see Friends in the charts but I'm sure they'll be making themselves very comfortable in NME and on Radio 1 evening shows.
Here are the songs I predict will be storming up the charts in the next few weeks. There's not much to look forward to, and worryingly I think the Ed Sheeran song is the least terrible of the lot!
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- R.I.O ft. U-Jean – Turn This Club Around
- Labrinth – Last Time
- Ed Sheeran – Drunk
- Maverick Sabre – No One
- David Guetta ft. Nicki Minaj – Turn Me On
Thanks for reading – I'll be back next Monday with more Future Pop! In the meantime don't forget to email and tweet me with your thoughts on the songs and artists above, and any suggestions for next week. Plus it would be great if you could spread the word to anyone you think might enjoy it and encourage them to subscribe for more.