Song of the Week: Taylor Swift – …Ready For It?

Taken from this week’s Future Pop mailer. Click here to subscribe.

The fact that Taylor Swift had her first UK no.1 with Look What You Made Me Do is a little sad for me, as a long-time fan. The song represents a disappointing lack of self-awareness (which once was one of her biggest strengths) and a self-indulgent prioritising of musical experimentation and media attention-seeking over quality songwriting. But on the bright side, the video made the song feel a bit more camp and lighthearted, and we now know we’ll be getting another electro-pop album from Taylor, which is an exciting prospect as 1989 was such a treat. I felt a wave of relief on hearing the new song …Ready For It?, which was released without warning this weekend. My Max Martin radar seems to be in good working order, as I loved this track even before I knew it was his work. Maybe I was tipped off by the Britney-esque ellipsis at the beginning of the title. …Ready For It? has a similar sound to Tove Lo, a member of Max’s production protégées Wolf Cousins, so I’d be interested to find out if she has any connection to the song (was she involved in production, a secret co-writer, or were parts of the song originally meant for her?). There’s also unexpected similarities to Taylor’s own secret co-write, This Is What You Came For by Calvin Harris and Rihanna. It turns out what I saw as a favour to her boyfriend of the time was more of an indicator of where Taylor was headed musically than I imagined. But the best thing about this song is that it affirms that Taylor can experiment without sacrificing her songwriting ability – thanks to Max keeping her on track. The “in the middle of the night” section could even be a sample from her country days. I’m not sure it quite matches the best tracks of 1989 but it certainly would have been a worthy inclusion on that album, and that puts it ahead of what most pop artists could ever achieve.

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