Future Stars: Saweetie (Warner Bros.)

Taken from this week’s Future Pop mailer. Click here to subscribe.

Female rappers have always been known for their glamorous style, proudly displaying their wealth and success, but Saweetie is a different kind of glam. I saw someone describe her as “if Ariana Grande and Cardi B had a baby” and that’s pretty apt. She’s confident and cool, but she’s not as ridiculous or overtly sexual as Cardi or Nicki. She pulls it back just enough not to intimate men – it’s fitting that she raps over Khia’s My Neck My Back on her hit Icy Girl, replacing the sexually demanding lyrics of the original. I’m not sure this is a good thing (I love how Cardi and Nicki use their sexuality to assert their dominance – it’s true 21st century feminism) but I’m very curious to see whether it’ll have a positive or negative impact on her career. She’s a talented girl with star quality and obvious commercial appeal… and hey, next time someone wants to get Cardi or Nicki on a track but can’t afford them, Saweetie will be ready to jump in. Icy Girl got her a record deal with Warner and a starring role in Rihanna’s Fenty Beauty campaign. I was surprised to see her on the line-up for next week’s Great Escape Festival, and I’ll definitely be hoping to catch her set, as I have a feeling it’ll be the last chance to do so in a small venue for quite some time.

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