Taken from this week’s Future Pop mailer. Click here to subscribe.
When producers attempt to form bands, the success rate isn't as high as you might expect. For example, Miike Snow received critical acclaim, but never came close to their achievements as Bloodshy & Avant. NONONO is a very similar project, as Scandipop producers Astma & Rocwell (who have worked with Vincent, Amanda Jenssen and Linda Sundblad) move into indie-electro. Their breakthrough track Pumpin Blood features an infectious whistle hook which is perfect for TV ad soundtracks, and it's also been a big hit on the indie blogs, which led to a recently-signed record deal with Warner Brothers UK. It has potential to be the next Pumped Up Kicks or Little Talks, but I can't deny I was hoping for more.