Taken from this week’s Future Pop mailer. Click here to subscribe.
Last week I attended the BBC Introducing Amplify conference in London, and one of the panels featured Annie Mac and her producer discussing how they choose music for their show. They tipped a band I’d only vaguely heard of, so I made a note to check them out, and soon I was reading every article I could find about the unusual story of Superorganism. The band’s eight members hail from all over the world, and now live in a house together in London. Although their first single Something For Your M.I.N.D. was released in January, they were only in the same room together for the first time this summer, weeks before their debut London gig. Lead singer Orono is a 17-year-old girl from Japan (via Maine), who Kiwi band members Emily and Harry met when they played a Japanese gig. They knew the rest of the group through an online music forum. This fits their early-Internet DIY aesthetic, including a website straight out of the 90s, and songs that made me think of Bran Van 3000 and The Avalanches. They’ve been hyped by Beats 1, Noisey and NME, while famous fans include Frank Ocean and Ezra Koenig.