Taken from this week’s Future Pop mailer. Click here to subscribe.
Following the success of acts such as Lana Del Rey and Haim, signing to Universal’s UK label Polydor is becoming a popular choice for American acts. The latest to take this path is LANY, an electro boy trio whose decision to sign to Polydor must also have been influenced by the label's successful launch of Years & Years. The group is made up of Paul Klein (previously a model, so naturally he’s the lead singer), Les Priest and Jake Goss. They’re from LA (but strangely have no link to New York – they actually first met in Nashville) and their sound is retro electro-pop. They were almost named TTYL, which seems like a lucky escape. Clearly big fans of initials, they’re best known for the song ILYSB, and particularly Ferdinand Weber’s joyful house-pop remix, which has over 2 million Soundcloud plays. Their own material doesn’t quite pack the same punch, so I hope they learn from the success of the remix and go for a more energetic sound with their first major label release. In addition to working on their own new music, they were also drafted in to collaborate with another Polydor newbie, Australian YouTube star Troye Sivan.
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