Future Stars: Elyar Fox (Polydor/Global Talent)

Taken from this week’s Future Pop mailer. Click here to subscribe.

I first discovered Elyar Fox when he was part of a McFly-esque band called Just Me Again, and picked him out as one to watch. About a year later (with a new name – his real surname is the slightly less catchy Afshari), he's signed a solo deal with Polydor and Global Talent, the label linked to the Capital radio network. He's a cute, charismatic boy with a fairly good voice but, like Conor Maynard, Lewis Watson and the rest, his best talent is self-marketing as he got himself over 8 million YouTube views before he even had a manager, let alone a record deal. These kids should be giving seminars at music conferences!

[youtube=http://www.youtube.com/watch?v=stcQ0Hi_4Q4]

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