Taken from this week’s Future Pop mailer. Click here to subscribe.
After the success of Despacito, it would be nice for other similar Latin hits to be given a chance to cross over, and this new release is in prime position. Hey DJ by boyband CNCO and reggaeton artist Yandel has gained 36 million views in just over 3 weeks. CNCO are the product of Simon Cowell and Ricky Martin’s TV talent show La Banda, which formed a group out of auditionees from across Latin America. Hey DJ is the lead single from their forthcoming second album, and has a lovely summery vibe and a sweet teen party video. There’s also an amusing shoutout at the end when Yandel randomly says “Sony Music” – is this a thing in Latin music?