Future Stars: Tove Lo (Unsigned)

Taken from this week’s Future Pop mailer. Click here to subscribe.

Tove is a pretty good name – Tove Jansson, Tove Styrke and now we have Tove Lo. Her new single Habits is a strong contender for best of the year so far. She combines the songwriting skills of Amanda Mair with the emotional punch of Faye and, unfortunately for those talented girls, makes them both seem quite redundant. But Tove isn’t just a random Swede who happened to make a good song – she has been working with pop legend Alexander Kronlund and current pop luminaries Icona Pop. If you like Habits, check out Paradise and Love Ballad. Tove is published by Warner Chappell, but hasn’t signed a record deal yet.


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