Taken from this week’s Future Pop mailer. Click here to subscribe.
This week Sofi Tukker returned to their natural home, soundtracking an Apple ad, and they did it in style. Their hectically brilliant new single Best Friend accompanied the announcement of the new iPhone X. Although the kooky New York duo are the artists taking primary credit for the song, it’s a collaboration with two other, equally Apple-friendly electro-pop duos, The Knocks and Nervo, plus Japanese DJ/influencer Alisa Ueno. The track has a bombastic bassline and a series of sassy hooks – there’s a lot more to it than the “Do you wanna meet me” line from the ad. You may know Sofi Tucker from their 2015 single Drinkee, which was heard in a TV ad for the Apple Watch.