Taken from this week’s Future Pop mailer. Click here to subscribe.
RaeLynn was one of my favourite contestants on series two of The Voice U.S. – as a cute, fun and talented 17-year-old she had true pop star potential. She's a country-pop crossover artist, and following her unreasonably early elimination she was signed to a subsidiary of Big Machine, home of Taylor Swift. Her single Boyfriend was the first by a The Voice artist to hit the Billboard charts. Recently Big Machine began a new partnership with pop-rock producer Dr Luke's publishing company Prescription Songs, and RaeLynn is the perfect artist to benefit from the two companies' expertise. She's now working with Prescription's pop writers, which combined with her southern roots could provide the first credible successor to Taylor's country-pop throne.