Taken from this week’s Future Pop mailer. Click here to subscribe.
Continuing my recent theme, here is another pop treat from New Zealand. Ginny Blackmore (not to be confused with fellow Kiwi Gin Wigmore) has already achieved success as a songwriter, as she co-wrote Christina Aguilera's 2012 ballad Sing For Me. Ginny's debut single Bones is a touching, cleverly-constructed song, which has already become a top 40 hit in the US. When songwriters try to become stars it doesn't always work as well as expected (is Skylar Grey ever going to happen?) but if she's wise enough to keep her best songs for herself, like Taio Cruz and Bruno Mars have done, she might just make it as an artist.