New Pop On The Block

Vox Halo ft. La Dolla – Criminal (Watch)
I’ve been going on about her for months and finally we got to hear La Dolla’s debut single and get a glimpse of her popstar persona last night as the video for Criminal was released! Although Criminal is very pop, it seems EMI are positioning La Dolla as a dance act. They appear to have invented an act called Vox Halo to release this song with La Dolla as the featured vocalist, rather than actually billing it as La Dolla even though the video was uploaded to La Dolla’s YouTube channel. I was particularly excited about this song as it was written by Thomas Troelsen (this excitement is explained here) and to be fair it’s not his greatest accomplishment, but I’m very happy to see him working with UK artists and Criminal has potential to be a big dance hit.
76% Poptastic!

Professor Green FT. ED DREWETT!! – Never Be A Right Time (Listen)
After reaching no.1 with his Emeli Sandé duet, Professor Green goes down a more acoustic-y route for the next single, similar to Don’t Go by Wretch 32. It lacks the drama and punch of Read All About It (written by Sparx from Triple 8, fact fans!), but it will be great to hear the fantastic Ed Drewett on the radio again and his bits are lovely. It’s only a shame that now Ed is no longer with EMI (also Pro Green’s label), he isn’t credited as featuring on this track like he was when he was an EMI artist and featured on the Professor’s breakthrough hit I Need You Tonight. I hope he will get the recognition for it anyway and will be able to perform on any promotional TV appearances, although the fact that he doesn’t appear in this video isn’t promising.
68% Poptastic!

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