Future Stars: Migos (300 Entertainment)

Taken from this week’s Future Pop mailer. Click here to subscribe.

Hip hop trio Migos have been together since 2009, but it wasn’t until 2013 that they started to break though, with their first Billboard Hot 100 entry, Versace. They released a critically acclaimed EP, Y.R.N., and signed to 300 Entertainment (an independent label distributed by Atlantic), eventually releasing their debut album Yung Rich Nation in 2015. A few months (and no hits) later, with band member Offset in jail, they claimed they had left the label, which was denied by founder Lyor Cohen. However, this troubled time was followed by their biggest hit yet, Look at My Dab, known for its viral dance video. While the group had made a name for themselves in the hip hop scene, they still had no significant chart success. That all changed in the last few months of 2016. They signed a management deal with Kanye West’s GOOD Music, and they’re now enjoying a true crossover moment. Bad and Boujee, featuring rising rapper Lil Uzi Vert, sits at no.2 on the Hot 100 this week, jumping from 13 the week before. It’s also likely to become their first UK hit, after entering the singles chart at no.67. The track has inspired a trend of “rain drop, drop top” memes and was chosen by many music sites (Complex, Fader, Fact etc.) as one of the top songs of 2016. They’ll release their second album Culture later this month.

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