Song of the Week: Glowie – No More

Taken from this week’s Future Pop mailer. Click here to subscribe.

This week I’m off to the Netherlands for Eurosonic festival, where artists from around Europe will be performing. As the first showcase festival of the year, this is their chance to get the attention of live agents, festival bookers and the media, in the hope of breaking out of their local scene to build a following across the rest of Europe in 2017. I featured some of the acts I’m most excited to see on This Must Be Pop, including Icelandic teen star Glowie (real name Sara Pétursdóttir), who I’ve been obsessed with since I discovered her while browsing the festival line-up last week. Collaborating with Stop Wait Go, the team behind Icelandic girlband The Charlies, Glowie has released a series of world-class pop tunes. Her sound is modern and mid-tempo, sweet not too saccharine. The best example is her debut single No More, with its cool stop-motion video filmed around Reykjavik. No Lie and Party also come highly recommended.

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