Receiving the honour of being the first artist featured in This Must Be Pop’s Unsigned Month is Jetta. The 23-year-old Liverpudlian singer has previously worked as a backing singer for Paloma Faith and Cee-Lo Green, and got a taste of the limelight when she featured on Jakwob’s single Electrify earlier this year. Her cool, quirky look has got her on the books of prestigious agency Models 1, and her songwriting talent has earned her a deal with Sony ATV.
Now she’s preparing to launch her solo career, with a showcase coming up later this month and her first solo video for Start A Riot recently premiered online. The song has already received acclaim from many top blogs and even the NME, who compared her to Florence and the Machine. However, with its big, emotional vocals I’d say Start A Riot will appeal more to fans of Leona Lewis or Emeli Sandé. Jetta is clearly a huge talent as a singer and songwriter, so I can’t wait to see her perform live and hear more of her music. Early contender for Sound of 2013 perhaps?
If you love Jetta, come back in the last week of October to vote for her as the best UK unsigned pop act. You can also sign up to my Future Pop mailing list to receive all the Unsigned Month featured artists by email!