S Club 7 – Bring It All Back
19th June 1999
Weren’t they sweet in those days! Paul was thin and beardless, Tina wasn’t desperate to steal the limelight and Hannah looked about 8. Miami 7 was a huge obsession for me in 1999. It was rather brilliant, although whether it would seem as great today I’m not sure. I was a fan of the 7 for their first 2 albums but strangely never bought Sunshine and rarely watched their TV show set in Spain (was it called Viva S Club?), so I wasn’t very upset when they split up. I don’t know why I stopped liking them, but I love them now and their last single, Love Ain’t Gonna Wait was one of my favourite songs they ever did.
Like Love Ain’t Gonna Wait, Bring It All Back sounded like sunshine and the message is as positive as the sound of the song – don’t give up, keep dreaming etc., as seen again in yet another of their massive hits, Reach in 2000 (only a year after this one, yet it seemed ages!). They were completely wholesome and full of joy – perfectly marketed for a pre-teen audience and like B*Witched, no mother could complain.